Euphoria Event Planners was a collaborative project during my second year of university. I was given the role of social media coordinator and head of digital marketing within the team.
As a team, we wanted to be viewed as a professional group of event planners due to the majority of us having experience working at corporate and formal events such as balls, weddings and trade shows.
We wanted to be able to offer our clients premium service for their events and wanted to make sure that this was aknowledged straight away from our logo.
I focused on a minamalistic design with specific colours such as a faded purple background, a muted navy blue for the font and detailing, as pure black would have clashed with the other colours used in our marketing.
Our first major project was a charitable collaboration with Marie Curie. They assigned us with the target audience of students aged 18-24. This was to help increase their recognition throughout various demographics that may not be as aware of their presence.
Because of this we decided upon creating a charity fashion show in which the garments worn during the show would be sourced from Marie Curie owned charity shops. This would help to promote and potentially increase their sales by showing students that just because the clothes are second hand, they aren't "out of season" or any less trendy.
The majority of marketing materials were targeted towards university students, we focused on bold font styles and assets that highlighted the "fashion" themes of our event. We didn't want to be overbearing with our brand colours as we wanted our audience to know that this was an event for Marie Curie so we focused more so on yellow, orange and blue toned shades.
Sadly as the event was set to run on the 2nd of April 2020, it was cancelled due to risks relating to Covid-19. Dispite this we still managed to raise over £200 from donations and fundraising events.
